MBA@CAMPBELL

Program Overview

Required Courses

BADM 710 - Advanced Management Accounting
A course dealing with the use of accounting data for purposes of managerial control and decision-making. Topics covered include budgeting, standard costing, profit planning, and emerging approaches for measuring productivity, quality, and financial performance. Includes lecture, problem sets, and case studies. (3 credit hours)

BADM 722-Managerial Economics in a Global Economy
The theory of the firm is used as a unifying theme to examine the interaction of economic theory (mainly microeconomics), management science, and functional areas of business in today's global economy. Case studies covering a broad range of topics show how managerial decisions are actually made by businesses, nonprofit organizations, and government agencies. (3 credit hours)

BADM 730-Financial Management
A study of capital budgeting, financing, dividend, and working capital decisions. Topics include fundamentals of financial markets, valuation, shareholder-wealth maximization, financial statement analysis, cost of capital, asset pricing, hedging, entrepreneurial finance, and international financial issues. Case studies will supplement lectures, and a team project involving the development of a financial analysis of an actual venture/investment is required. (3 credit hours)

BADM 740-Legal Environment of Business
A study of the legal environment of the firm. Emphasis is placed upon the legal system, the process by which laws are formulated and changed, and the type and forms of legal constraints imposed on firms. Consideration is also given to major legislation, court cases, and federal agency regulations which affect decisions. ( 3 credit hours)

BADM 742 – Business Law and Ethics: A Cross Cultural Comparison
In order to foster the highest legal and moral standards in everyday managerial decision-making, the course examines the intersection of laws and ethics in today’s business world. Through extensive use of role-playing scenarios and case studies, students are exposed to a wide variety of international law, contemporary and emerging business environments, and ethics and corporate social responsibility issues that draw comparisons between the legal system of the United States of America and other countries. (3 credit hours)

BADM 750-Organizational Behavior
Based on a solid foundation of contemporary and classic scholarship, the course addresses organizational behavior theories and concepts in the context of current and emerging workplace realities. The course integrates organizational behavior, globalization, information technology, and ethics. (3 credit hours)

BADM 758-Strategic Management
A capstone course for MBA students taught from the perspective of senior management. The course will integrate concepts, principles and practices and apply these to the strategic vision, objectives, crafting a strategy, strategy implementation, and evaluation techniques will be learned using case analyses, computer simulations, and oral case presentations. The course will apply strategic management tools to examine traditional and e-business competitive environments. Includes an examination of the leadership role managers play in developing sustainable competitive advantage. Emerging issues will also be addressed. (3 credit hours)

BADM 760-Contemporary Management Science Techniques
Students are provided with a sound conceptual understanding of the role that management science plays in the decision-making process. Using a case/problem scenario approach, the course attempts to expose students to the application of a wide variety of quantitative techniques in management science. (3 credit hours)

BADM 770- Marketing Management
A study of the role of marketing of goods and services through an analysis of organizational activities such as selection of the product mix, pricing, advertising and communications, marketing research, and channels of distribution. Environmental issues considered will include legal, social, ethical, cultural, ecological, and technical variables. Case studies along with individual and group projects will supplement class lectures. (3 credit hours)

Elective Courses

Students may select electives from graduate courses or undergraduate courses, numbered 500 or above, as offered by the school of Business. Electives are considered an essential part of the basic curriculum and should be selected upon approval of the student's graduate adviser. Course descriptions of most frequently taught electives are provided below.

ACCT 543 Governmental Accounting
An introduction to the accounting practices of non-profit organizations, including governmental units, colleges and universities, hospitals, and other non-profit organizations. (3 credit hours)

ACCT 545 Forensic Accounting
The focus of this course will center on investigative techniques available to professionals to discover fraudulent activities. Topics include the recognition of characteristics within the organization which enable fraudulent activities; how to conduct an efficient and systematic fraud investigation; standards for internal control systems; and becoming a legal witness. Case studies will be emphasized. (3 credit hours)

ACCT 547 International Accounting
A study of international accounting standards and practices and how they compare to accounting standards and practices in the United States. Also covers attempts to harmonize accounting standards across different countries. (3 credit hours)

ACCT 549 Special Topics in Accounting
This course will cover special topics and events in accounting as specific needs arise (3 credit hours)

ACCT 590 Accounting Information Systems
An introduction to the design and use of accounting systems and their relationship to management information systems. Course includes the use of computer technology for processing, retrieving, and analyzing accounting data. (3 credit hours)

BADM 520 Financial Planning Seminar
An integrative analysis of the financial planning process, including risk and investment management, as well as tax, retirement, and estate planning. Special focus on cutting-edge planning techniques for individuals, culminating in a detailed research problem. (3 credit hours)

BADM 530- Investment Analysis
A study of security analysis, with an emphasis on fundamental analysis of equities and bonds. Specific topics include market efficiency and anomalies, security valuation, asset pricing models, equity and bond fundamentals, and the use of futures and options markets. Team project involving the analysis of an actual common stock is required. (3 credit hours)

BADM 531- Advanced Investment Analysis
A study of portfolio management, with an emphasis on customizing asset allocation strategies and tactics for individual and institutional investors. Modern Portfolio Theory is introduced and applied. Topics also include bond management strategies, portfolio performance evaluation, international diversification, and the assessment of alternative investments. Team project involving the development of an investment plan and then the management of an associated investment portfolio is required. Prerequisite: BA 530 or approval of instructor. (3 credit hours)

BADM 554-Entrepreneurship Seminar
A course designed to provide the student with practical knowledge in applying the principles of economics, marketing, and finance to the problems and challenges involved in starting and operating a new business. Topics include identifying and analyzing opportunities, obtaining financing, preparing a business plan, marketing a new product or service, and managing the new venture. (3 credit hours)

BADM 556-Leadership Seminar
Students will examine their leadership styles and their experiences as they take part in intense group problem-solving exercises. Students should develop self-awareness and insight into the interpersonal skills needed to be an effective leader. Guest speakers will also be utilized to discuss the type of leadership required for various types of business. Discussion, case studies, and student reports will be included. (3 credit hours)

BADM 558-International Management
Teaches operating across borders to deal with the following forces and issues in a global operating environment: product and service development, new competition, distribution challenges, macroeconomic and socioeconomic uncertainty, financial variables, legal differences, labor issues, a different political environment, and sociocultural-based management issues. (3 credit hours)

BADM 560-The World of Business
A course designed to relate business theory with real world applications. Business executives lead seminars, case studies, and group discussions. (3 credit hours)

BADM 565 Production and Operations Management (POM)
An in-depth study of broad management issues of PO/M integrating the design and implementation of an effective production or delivery system for manufacturing and service organizations. (3 credit hours)

BADM 570-Professional Selling and Sales Management
Today's sales force requires a continually evolving application of marketing principles. This course examines various personal selling and selling and sales management issues, polices, and procedures. Topics include recruitment, training, motivation, compensation, and evaluation of the sales force and the relationship of sales to other marketing functions as well as other department within the organization. Simulated sales skill applications along with practical individual and group case studies will be utilized throughout the course. (3 credit hours)

BADM 572-Global Marketing
The application of basic marketing concepts and principles of marketing around the world. Topics include the study of international trade and financial markets, multicultural social and economic conditions, political and legal aspects, and ethical issues associated with multinational marketing. Lectures will be supplemented with case analyses, and when available, appropriate guest speakers will be invited to convey key aspects related to the global economy. (3 credit hours)

BADM 574: Consumer Behavior
A study of the buying decision process through an analysis of interdisciplinary behavioral science findings in the marketing context in order to more fully understand and predict reactions of consumers to marketing strategies. (3 credit hours)

BADM 700-Graduate Business Student Competition
Student teams participate in the annual statewide Graduate Business Student Competition (GBSC), serving as business consultants to an actual client company, typically a small business registered with the North Carolina Small Business and Technology Development Center (SBTDC). Written reports and oral presentations are required. Normally taken as one of the last courses in the student's program of study. (3 credit hours)

BADM 702-Strategic Audit
This course provides a unique opportunity for selected number of students to serve as management consultants to small and mid-size companies. Each student is expected to attend the initial orientation session and work with his/her faculty supervisor and the Small Business and Technology Development Center (SBTDC) liaison in order to prepare the prescribed strategic management audit document. A written report, an end of term oral presentation, and satisfactory evaluations by faculty supervisor, SBTDC liaison, and client-company are needed for successful course completion. Open to second year MBA students in good academic standing. Limited enrollment. (3 credit hours)

BADM 708 - Special Topics
An in-depth study of current and emerging challenges facing functional area managers in corporations, not-for-profit institutions, and governmental agencies in a multi-cultural setting. Course content and topic may vary with each offering. (1-3 credit hours)

BADM 720 - Macroeconomics for Managerial Decision Making
The course presents a balanced treatment of modern macroeconomic theories, issues, problems, and polices pertinent to the United States in a global setting. Case studies are designed to bridge the gap between theoretical rigor and practical applications of political economy for managers and policy analysts. (3 credit hours)

BADM 732-Management of Financial Institutions
An examination of financial decision-making by commercial banks and other financial institutions operating in the financial-services sector. Topics include the roles of financial institutions; management of challenges associated with such factors as interest-rate fluctuations, market risk, credit risk, and liquidity risk: performance analysis; strategy development; asset-liability management; global aspects of managing a financial institution; hedging; and securitization. Team project involving the preparation of a strategic plan for financial institution is required. (3 credit hours)

BADM 734-Financial Markets
An investigation of financial markets from the perspective of financial managers of firms, venture capital firms, and investment portfolio managers, with special emphasis on venture capital/private equity and global capital markets. After addressing the roles of financial markets in our global economy, the driving forces behind market innovations, theories of the behavior of financial markets, and asset pricing models, attention will be directed toward the operation and use of venture capital and global capital markets. A team project involving the development of a plan for accessing venture capital or investing in international markets is required. (3 credit hours)

BADM 736-International Finance
A comprehensive, case-augmented study of numerous topics relating to the ability of corporations to make optimal financial decisions in a global setting. Areas such as foreign exchange and political risks, market imperfections, arbitrage possibilities, and expanded investment opportunities are covered. The course also explores how the emergence of new international markets in the last decade has enabled corporations to hedge home-country risks, reduce cost of capital, lower operating expenditures, and optimize tax strategies. (3 credit hours)

BADM 744-Seminar in International Business Law and Protocol
A thorough study of the practical application and theory of international business law using the case-study method. The course explores the diversity and similarities of multi- national businesses and of the laws that govern global transactions. Core topics such as environmental regulation, dispute settlement, foreign investment, trade and transportation, intellectual property, and taxation will be addressed. Students will also be exposed to a variety of international business protocols and customs as well as the legal and economic implications of latest world events. (3 credit hours)

BADM 752-Human Resource Management
This course addresses the human resource function as a key strategic function in successful organizations. The course recognizes the dynamic relationship between strategy, people, technology, and the processes that drive organizations. Key topic areas include: employment law, staffing, compensation, human resource development, and performance management. The course uses readings, lectures, class discussions, and application activities. The application activities will help students apply the concepts to their workplaces. The course prepares the student to participate in strategic business decisions on a global basis. (3 credit hours)

BADM 758-Strategic Management
A capstone course for MBA students taught from the perspective of senior management. The course will integrate concepts, principles and practices and apply these to the strategic vision, objectives, crafting a strategy, strategy implementation, and evaluation techniques will be learned using case analyses, computer simulations, and oral case presentations. The course will apply strategic management tools to examine traditional and e-business competitive environments. Includes an examination of the leadership role managers play in developing sustainable competitive advantage. Emerging issues will also be addressed. (3 credit hours)

BADM 762-Applied Forecasting for Managerial Decision Making
This course is an extensive survey of current forecasting techniques and their applications in selected industries and individual business forecasts and long-range plans by management for decision-making purposes. Features interactive personal computer analysis/simulations and an applied forecasting end-of-term project. (3 credit hours)

BADM 772-Marketing Research
The methods, techniques, and procedures of acquiring, evaluating, and interpreting information for making marketing management decisions. Individual and group projects will illustrate the practical use of the tools utilized in research methodology. While the course has no stated prerequisites, it is expected that a student enrolling in this class has basic knowledge of regression analysis and analysis of variance. (3 credit hours)

BADM 780-Management Information Systems
The course is intended to provide students with a basic understanding of Computer Based Information Systems (CBIS) and their evolution. The various types of CBIS such as Transaction Processing Systems, Management Information Systems, Decision Support Systems, Expert Systems, and Executive Support Systems will be briefly discussed. Case studies are intended to reinforce the application of CBIS in everyday management decision-making challenges. (3 credit hours)

BADM 782-Artificial Intelligence & Expert Systems
The main focus of this course is to provide students with a workable knowledge of Expert Systems (ES) and their root Artificial Intelligence (AI). The course covers the fundamentals of ES and AI and presents Knowledge Representation, Knowledge Acquisition, Knowledge Utilization, and the design and development of ES for business applications. The course culminates with a student-designed pilot ES project using existing ES shells. (3 credit hours)

BADM 784-Seminar in Advanced Topics in Information Technology
Instructor provides students with an advanced topic in Information Technology (IT). Using discipline-specific research methodology, students are then asked, following a special format covered in class lectures, to submit an end of term research paper/proposal and present it to the class. (3 credit hours)